January 24, 2000 - National
Semiconductor Corporation has promoted Roland Andersson to
Senior Vice President, Worldwide Marketing and Sales, based in
the company's headquarters in Santa Clara, California. Andersson
previously was Regional Vice President for Europe, based in Furstenfeldbruck,
Germany, a position he held since March 1997.
"Roland Andersson brings a depth of experience in international
business that will further strengthen our worldwide marketing
and sales effort," said Brian L. Halla, president and CEO
of National Semiconductor. "This is a vital move toward
continuing to grow market share in our robust analog business
and extend our leadership in the emerging market for information
appliances," he added.
Andersson joined National in 1983 and served in a number of sales
and marketing positions in Germany, the United Kingdom and Sweden.
Andersson began his career in 1974 and was associated with Siemens
and General Instruments in Scandinavia and with Beckman Instruments
in Belgium before joining National Semiconductor. He has an electronic
engineering degree and a certificate in business administration.
National Semiconductor provides system-on-a-chip solutions for
the information age. Combining real-world analog and state-of
the-art digital technology, the company's chips lead many sectors
of the personal computer, communications, and consumer markets.
With headquarters in Santa Clara, California, National has annual
sales of $2 billion and 11,500 employees worldwide. Additional
company and product information is available on the World Wide
Web at www.national.com.