National Semiconductor Corporation today announced the appointment of Ulrich Seif as vice president of Information Services and chief information officer

June 9, 1997--National Semiconductor Corporation today announced the appointment of Ulrich Seif as vice president of Information Services and chief information officer.

Seif's role will be to further the use of Information Technology, with particular focus on how Information Technology can help National progress towards its three strategic imperatives of state-of-the-art process technology, six-month time-to-market methodology and world class manufacturing. Seif will be reporting to Donald Macleod, executive vice president and chief financial officer.

Most recently Seif was vice president of Information Technology and chief information officer at Cirrus Logic, where he developed and executed Information Technology strategic plans to support business needs.

Seif began his career with National in Germany in January 1980. For five years, he was in charge of sales and marketing systems. He was also responsible for the consolidation of multiple business entities into one with headquarters in Swindon, United Kingdom. In 1985, Seif relocated to National in Santa Clara, Calif. where he was responsible for the development of National's order processing system and production planning system. Seif then served as director of Business Planning for analog and mixed signal from 1995 to 1996 before going to Cirrus Logic.

Seif said his decision to return to National was based on the employee talent base and CEO Brian Halla. ``Brian Halla is strongly focused, he will make National a great success, and I want to be part of that success,'' Seif said.

A native of Germany, Seif graduated from Johannes Gutenburg University with degrees in mathematics and business management.

National Semiconductor Corporation, a Fortune 500 Company, produces system-on-a-chip solutions for the information highway, based on its leadership in analog and mixed signal technologies. National is headquartered in Santa Clara, California and focuses on the communications, personal systems and consumer markets. In March 1997 National sold its Fairchild Semiconductor businesses and now has 12,300 employees worldwide with annual sales of approximately $2.0 billion. Additional company and product information is available on the World Wide Web at www.national.com .